Riffyn-JMP | Reshaping the 'experiment' for 21st century science

About this presentation:

Experiments are measurement systems that generate data. And data is an asset for building models of the world. It sounds simple but we were taught from the beginning that the purpose of an experiment is to answer a binary question. In his keynote, Dr. Gardner explains how a more complex, multivariable approach is needed for building a predictive model in order to truly understand something.

Access the case studies mentioned in the presentation here.

Presenter: Dr. Timothy Gardner, Founder and CEO, Riffyn

This keynote was originally aired on Feb 11, 2021, at the JMP's Statistically Speaking event — Design of Experiments: An essential tool for discovery and innovation. To watch the panel discussion that followed this keynote, please sign up here.