Value tends to accrue to people and organizations that can reduce uncertainty.
The place where you can do magic is where you clear the cloud of uncertainty and turn that into something usable. That’s why data scientists are in demand and hold such a powerful role, because they have the potential to reduce uncertainty.
People make bad decisions because they have inadequate information to make good decisions.
I started Riffyn to solve this with computer aided design (CAD), statistical data and an analytics approach to science experimentation.